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Daniel Moneypenny has turned the English language into a
revenue proposition, and he has done so on behalf of some of the world’s
most powerful corporations. Daniel is a master of positioning statements,
tagline, corporate & product naming, ad campaign development, along with his
full spectrum ideation services for Fortune 50 & 100 clients.
Daniel is President and Chief Creative Officer of his
branding/ideation firm, Emaginit. Countless clients rely on emaginit for
Moneypenny’s unique branding, potent phraseologies, and marketing
stratagems. On any given day, he can create 100-200 branding entities for a
specific client. These C-Suite clients have provided hundreds of written
testaments to the effectiveness of his unconventional approach – from Dow
AgroSciences and Pepsi to Time Warner.
Over the last 20+ years, Daniel has traveled far and wide
developing branding & ideation elements. Exxon says he’s "extraordinarily
gifted in turning a phrase into a great advantage.” Citicorp calls him a
“man of ambition and integrity.” Procter & Gamble calls him the “Swiss Army
Knife” of creative consultants.” Moneypenny spearheaded Amway’s branding
efforts by developing 47 consecutive successful branding assignments
throughout Europe, Japan and domestically. He led Diebold’s ATM hardware and
software branding launches across 26 countries.
Moneypenny has a wide array of experiences to draw from. He
served with the U.S. Army in Europe as a paratrooper in the 82nd Airborne
Division. He was selected as one of only twelve members for the US Prix
LeClerc team. This elite team competed throughout Europe with other NATO
teams in competitions involving running, obstacle course and extreme
marksmanship. After the military & college, he crisscrossed the country. He
was a California forest firefighter, fashion model, antique shop owner,
railroad employee, Chrysler assembly worker, cable TV saleman, & a sporting
goods store owner. Daniel’s greatest experience is being a husband and
father of three young children.
Emaginit continues to build its vast database, that
currently holds in excess of 600,000 branding entities. He believes that
intellectual property will become the new currency. So much so, emaginit is
launching its own IP division to insure conception to consumption
continuity. |
